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Fernanda Fachel is an experienced digital marketing professional with a diverse background in performance media, campaign management, and strategic planning. Currently serving as the Acquisition Leader for Paid Media at meutudo since March 2022, Fernanda leads a performance team and develops media strategies across various channels for fintech products, while managing campaign budgets and ensuring alignment with business objectives. Previous roles include digital marketing consulting, Strategic Media Manager at DIWE, and Marketing Specialist at Dotz, where Fernanda focused on customer acquisition and retention strategies. With a solid educational foundation in marketing and digital marketing, Fernanda has worked on projects for notable clients across multiple industries, showcasing proficiency in analytics and performance optimization.