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Rob Wilcox has a diverse work experience in the marketing industry. Rob started their career at GMR Marketing in 2000, where they served as a Tour Coordinator and later as a Tour Manager. Rob then joined Marketing Werks in 2004 as a Tour Manager for the PlayStation 2 Touring Attraction. In 2005, they moved to TEAM Enterprises as a Regional Manager, where they supported Miller Brewing Company by managing on-site sampling teams across multiple states. In 2007, they returned to Marketing Werks as a Director of Client Service, where they developed and executed strategic marketing campaigns. In 2014, they joined Periscope as a Management Supervisor, leading cross-functional teams for various experiential programs. Rob then moved to IN Marketing in 2016 as a Senior Account Director before joining CLAMOR as an Account Director in 2018 and later becoming Vice President of Accounts in 2019.

Rob Wilcox attended Concordia College, where they pursued a double major in Business and Psychology and obtained a Bachelor of Arts degree. Additionally, they obtained the Google Analytics Individual Qualification (IQ) certification from Google in July 2016.