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Efrat Rabuchin has extensive experience in product management, currently serving as a Product Manager at Clalit Health Services since January 2014. In this role, Efrat is responsible for characterizing requirements for new products and mobile sites, prioritizing developments, upgrading existing products, and optimizing processes within the organization. Efrat also builds business plans, sets milestones, and utilizes control and monitoring tools, overseeing the product life cycle and defining the product vision while collaborating with development and UI/UX teams. Prior to Clalit Health Services, Efrat held the position of Product Manager and Business Development at hidabroot from January 2011 to January 2014, and served as the Director of Customer Service at Yad2 from January 2006 to January 2011.