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Fred Cardoso has a strong background in SEO, Content, and People Management. Fred currently works as the SEO & Digital Marketing Manager for Claire's Accessories, where whilst working closely with the internal Marketing and Ecommerce teams and external agencies, he is responsible for developing and executing strategies to drive online and offline revenue growth for Claire's Stores, by managing digital campaigns, tracking performance, and optimizing website's properties and customer journey.

Before this current role, Fred worked as the SEO & Content Manager at Design Bundles, Font Bundles, and Crafty, where he was responsible for optimizing the website content and managing SEO strategies; before that, he was the Marketing & Ecommerce Manager at Closs & Hamblin, where he collaborated with the board of directors and store managers to drive brand awareness and improve turnover for both physical and virtual stores. Before that, Fred held positions as a Digital Marketing Manager at Commercial Vehicle Contracts Limited, an SEO Strategist & Web Manager at AB Sports Nutrition and Reflex Nutrition, and a Senior SEO Strategist/Manager at Bright Site. Fred also worked as an SEO Project Manager at TUI Travel PLC and as an SEO Manager at WPS Media. Fred has a wealth of experience in optimizing websites and driving engagement through various SEO techniques.

Fred Cardoso obtained his Master's degree in Networks and Communications Engineering from the Polytechnic of Leiria, in Portugal, between 2001 and 2007. Additionally, Fred has several certifications from Cisco, including CCNA 1-4, CCNP 1-4, FNS, and FWL; Leadership & Team Management, obtained during the same period.