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Samantha Sampson has a diverse and extensive work experience in marketing and business development. Samantha began their career as a Senior Account Executive at The Goodman Communications Group Inc. in 1999. Samantha then worked as a Marketing and Events Manager, Assistant Editor at the Canadian Institute of Steel Construction (CISC) from 2003 to 2007. Following that, they were a Marketing Consultant at The Minto Group from 2007 to 2009.

In 2009, Samantha joined the Insurance Brokers Association of Ontario as a Marketing Manager, where they were responsible for provincial consumer marketing campaigns and member-focused communication strategies. Samantha remained in this role until 2013, when they became the Marketing Director at Dialog Insight. At Dialog Insight, they developed a marketing program utilizing digital tactics to support company rebranding and growth goals in the Ontario marketplace.

After leaving Dialog Insight, Samantha held roles as a Marketing Manager at Clek Inc. from 2014 to 2015 and as a Marketing Manager at Sym-Tech Dealer Services from 2015 to 2016. At Clek Inc., they managed and developed product marketing assets and established key relationships with industry partners and retailers. At Sym-Tech Dealer Services, they managed a team of junior marketers and oversaw a successful corporate rebranding project.

From 2016 to 2017, Samantha worked as a Marketing Manager at PIC, A TRIGO Company. In this role, they developed and implemented marketing programs and sales strategies to support the company's growth and revenue goals for the North American market.

Most recently, Samantha has been with ClaimsPro LP since 2017. Samantha started as a Marketing Manager and later became the Marketing Director and Business Development & Marketing Director. In these roles, they have been responsible for leading marketing initiatives and supporting sales campaigns to drive business growth.

Overall, Samantha Sampson has a proven track record in marketing and business development, with expertise in digital marketing, branding, and strategic planning.

Samantha Sampson has a Digital Marketing Certificate from the Canadian Marketing Association, which they obtained in 2011. In 2008, they completed Management Training at Carleton University. In 2000, they earned a Public Relations Certificate from Ryerson University, with a focus on Public Relations, Advertising, and Applied Communication. Additionally, they obtained a certification in SEO Fundamentals from Lynda.com in June 2016.