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Meng Lyu is an experienced account manager with a strong background in marketing, social media strategy, and public relations. At China Luxury Advisors, responsibilities included developing market entry strategies for clients such as the Utah Office of Tourism and The Museum of Modern Art, managing influencer collaborations, executing global paid media campaigns, and performing detailed performance analysis. Previously, at Kollective Influence, Meng focused on social media strategy development and cross-border e-commerce execution for clients including Beverly Center and Vegamour. Meng also has experience from internships at Milken Institute, Ruder Finn, and Decathlon China, complemented by a Master’s degree in Strategic Public Relations from the University of Southern California and a Certificate in Business and Management of Entertainment from UCLA Extension.