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Beth Rhodes (Lawrence) has a diverse work experience spanning several roles and industries. Beth is currently working at CJ Affiliate as the Senior Director of Corporate Development, a position they have held since April 2022. Prior to this, Beth held the role of Client Development Director at CJ Affiliate from February 2021 to April 2022.

Before joining CJ Affiliate, Beth worked at Virgin Atlantic as a Digital Acquisition Executive for three years, from April 2016 to February 2019. In this role, they were responsible for managing and delivering media and creative elements of paid campaigns across various channels, including outdoor, display, PPC, affiliates, aggregators, and paid social.

Beth also gained experience in marketing and content management at Avios, where they held the positions of Media and Content Marketing Executive and Marketing Executive. In these roles, they managed the rollout of Google Tag Manager, initiated an attribution project, conducted an SEO audit, and implemented SEO content strategies.

Prior to entering the marketing field, Beth studied BA (Hons) Digital Marketing at Manchester Metropolitan University from September 2009 to June 2013.

Earlier in their career, Beth worked at SEFE Energy as an HR Administration Assistant for a brief period in 2012 and as a Marketing Assistant from June 2011 to August 2012.

Beth Rhodes (Lawrence) obtained their BA (Hons) degree in Digital Marketing from The Manchester Metropolitan University, where they studied Marketing, Advertising, Website and Database Design from 2009 to 2013. Prior to that, they completed a BTEC degree in I-Media at Sussex Downs College from 2007 to 2009. Beth also possesses additional certifications in Public Speaking Foundations from Lynda.com and Programmatic Pioneers Summit from The CPD Certification Service.