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Roberta D'Alò is an experienced professional in trade marketing and sales training, currently serving as Resp. Trade Marketing & Sales Training and Go To Market and Online Advertising Trafficker Manager at Citynews s.p.a. since January 2012. Responsibilities include overseeing the Go To Market team, managing CRM systems to enhance functionality across various departments, and developing sales strategies while monitoring key performance indicators. Additionally, D'Alò has a background in marketing analysis and sales process management from previous leadership roles. Educational qualifications include a Master in Marketing, Communication, and Journalism from Università degli Studi di Parma.