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Laura Buscemi is an accomplished marketing professional with extensive experience in product innovation, data-driven advertising solutions, and digital campaign management. Currently serving as R&D Marketing Manager at Citynews s.p.a. since April 2021, Laura specializes in proximity and precision marketing alongside research and development marketing. Previously, Laura held the position of Digital Solutions Marketing Manager at Adevinta, where responsibilities included digital stack management and growth hacking. Laura's earlier tenure at RCS MediaGroup encompassed various roles in digital advertising and audience targeting, focusing on product innovation and performance campaigns. Academic credentials include an Executive Program in Big Data & Artificial Intelligence Marketing from SDA Bocconi and a Graduate degree in Economics and Management of Innovation and Technology from Università Bocconi.