Marek Banczyk, Ph.D. has a diverse work experience. Marek started their career at BASF in 1996 as a Junior Marketing Manager in the Asia Pacific region, where they developed concepts for new business strategies and reorganized the internal corporate system of process flows in export-import management. In 2002, they founded and managed IKER consulting in alliance with Nekk advertising, Just advertising; PGD research, providing SUPERBRANDS-awarded data-driven branding and market innovation strategies to public and corporate clients. In 2008, they became the Marketing Director and New Product Development Director of Synoptis Pharma (NEUCA Group), a $2B company. Marek designed and developed a multi-source marketing research and predictive analytics system, built a multivariate tool generating business forecasts, and mapped 1,100 therapeutic markets monitored by IMSHealth. In 2011, they were the Research Director (Product Development) of manBase, where they ran research, co-developed and digitally marketed the first psychometrics-to-job recruitment platform. From 2012 to 2015, they were the Chief Marketing Officer of Rehasport Clinic Sp. z o. o., FIFA Medical Centre of Excellence, where they developed a new patient relations management system and predictive analytics models to improve patient experience and increase retention. Finally, they were the Chief Product Officer of Cityglobe from 2015 to present, an AI-based global intelligence platform for business strategy. Marek founded, developed, and marketed it to the biggest consulting companies in the world, and acquired over 50 global partners.
Marek Banczyk, Ph.D. has a long and varied educational history. Marek obtained their Master of Arts (M.A.) in Business/Managerial Economics from Poznan University of Economics And Business in 1999, and their Doctor of Philosophy (Ph.D.) in International Economics from the same institution in 2011. Marek then served as a Post-Doctoral Visiting Scholar at Columbia University from 2014 to 2015, studying Global Markets, Sociology, and Economics. Marek returned to Columbia University in 2015, again as a Post-Doctoral Visiting Scholar, this time studying Global Markets, Economics, and Neuroscience. In 2018, they obtained an Introduction to Python for Data Science certification from DataCamp.
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