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Warren Reeder is an experienced marketing and analytics professional with a strong background in web optimization, conversion rate optimization, and digital marketing. Currently serving as Lead Analyst at City of Hope since November 2020, Warren has successfully led a cross-functional team to execute 28 website experiments that yielded significant business insights and financial impact. Previous roles include Web Optimization Program Manager at Cricut, Founder and Consultant at Scale It, and Senior Web Analyst at Endurance International Group. Warren's expertise is complemented by a Master's degree in Business Administration with a focus on Marketing from Brigham Young University and a Bachelor's degree in Marketing Communications from the same institution.