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Alisa Williams has held various roles within different organizations throughout their career. From 1999 to 2001, they worked as a Marketing Representative for the Municipal Gas Authority of Georgia. Alisa then transitioned to the role of Market Program Coordinator from 2001 to 2003. In 2003, they joined the City of Duluth as a Downtown Manager until 2006. After that, they took on the position of Public Information and Marketing Director, a role they still hold today.

From 1994 to 1999, Alisa Williams attended the University of West Georgia, where they earned a Master of Business Administration (M.B.A.) degree with a focus on Marketing.