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Iris Kary currently serves as the VP of Marketing at the City of David since September 2023. Kary has extensive experience in marketing, holding the position of VP of Marketing at Kibbutzim College since 2010, where responsibilities include managing marketing efforts and sales to achieve recruitment goals. Previously, Kary worked as the Marketing Director at Kidum from 2006 to 2010, leading the transition to a more integrative marketing approach, and held the role of CEO at SCORE! Israel, overseeing the construction of the network's infrastructure. Additional experience includes serving as a Marketing Consultant for Mizrahi-Tefahot Bank and as Department Manager for Marketing Communications at yes. Kary began the marketing career as a Marketing Manager at Golden Channels. Educational background includes a BA in Economics from The Hebrew University of Jerusalem and further studies at Bar-Ilan University.