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Risseth Lora currently serves as the Public Information Officer for the City of Coachella and has been in this role since January 2022. Additionally, Risseth is the Managing Director at JNS Next, Creative & Media Hub, where responsibilities include new business development, strategic marketing, brand development, client management, and team building since May 2016. Risseth also works as a Freelance Translator for La Vos, specializing in document translation between English and Spanish. Previous positions include Vice President of Branding & Strategy at JNS Next from May 2016 to January 2022, Sr. Account Director at Paolucci Salling & Martin Communication Arts, and Sr. Account Executive at Cord Media Company, among others. Risseth holds a Bachelor of Arts in Communications with an emphasis in Public Relations from California State University Fullerton and an Associate of Arts in Apparel Manufacturing Management from FIDM.