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Samantha Davies

Senior Vice President, Marketing at City National Bank

Samantha Davies serves as the Senior Vice President of Marketing at City National Bank, a position held since 2000, where key achievements include the development of a comprehensive brand marketing strategy, oversight of sponsorships and social media strategies, and the creation of a customized ROI model for measuring corporate sponsorship effectiveness. Previously, Samantha held the role of Vice President of Marketing at Indymac Bank from 1998 to 2000, managing all marketing efforts and charitable contributions in the business-to-business division. Earlier experience includes serving as Vice President of Communications at Home Savings of America from 1987 to 1998, focusing on corporate communications and community involvement initiatives. Samantha holds a Certification in Leadership and Strategic Impact from The Tuck School of Business at Dartmouth, a Bachelor's degree in Communications & Liberal Studies from California State Polytechnic University-Pomona, and has a Professional Designation in Public Relations from UCLA.

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