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Weston Critchfield has a strong background in strategy, marketing, and visual media. Weston began their career in 2008 as an Inventory Specialist at Vivint Smart Home, where they automated the reporting process, resulting in significant time savings. Weston then worked at various organizations as a Camera Assistant before joining Thunderbolt Visuals as a Video Director. In this role, they directed videos from 2011 to 2018.

In 2015, Weston joined City Creek Mortgage as a Video Director, Photographer. Weston produced video, photography, and design projects for marketing purposes and proposed and executed a complete website redesign. Weston later transitioned to the role of Marketing Director, where they successfully reduced website chats and improved the loan process experience. Finally, they became the Chief Strategy Officer in 2017 and, as part of a two-person team, overhauled the mortgage loan process, implemented a new tech stack, and increased efficiency and throughput.

Throughout their career, Weston has consistently demonstrated problem-solving skills, process improvement, and an ability to generate innovative solutions to drive business results.

Weston Critchfield obtained a Bachelor of Science (BS) degree in Digital Media from Utah Valley University, where they studied from 2008 to 2011. Following this, they pursued a Master of Business Administration (MBA) degree at Brigham Young University from 2018 to 2020. The field of study during their MBA program is not specified.