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Peter leads the Communication and Design teams to ensure that the City Club Apartments brand is conveyed through all marketing materials, interior design and new developments. Peter has built a reputation for elevating design by developing meaningful experiences, most notably, with the juxtaposition of modern technologies and art with architecture. His personal charge is to synthesize design, product, business, and technology into an experience that’s both memorable and enjoyable. Peter has over 20 years of international design leadership experience as both an in-house design leader, including at innovative hospitality company OTG Management, and as a creative leader within major design studios such as Dash Design, Jeffrey Hutchinson & Associates and NYC Branding Agency CBX. He has led projects that span four continents and that range from mass market to luxury, from one off small-scale spaces, to large city block sized mixed use projects in Asia.

He has worked on and led teams for iconic Hospitality, F&B, Retail and Travel brands including Sheraton, Marriot, Saks Fifth Avenue, Godiva and Shinsegae. A graduate of the Northumbria University’s influential Design for Industry course in the United Kingdom, Peter currently serves on the VM+SD Editorial Advisory Board and actively participates in the design community as a writer and speaker.