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Natasha McCracken is an experienced professional with a focus on product and service management in the automotive sector. Currently serving as a Product Manager and Product Owner at CitNOW since March 2020, Natasha's primary goal is to understand end users and effectively communicate their needs to the development team. Prior to this role, Natasha held positions at Lookers plc, including Service Manager and Customer Service Manager, where responsibilities ranged from monitoring customer service levels and training personnel to financial budgeting and departmental profitability. Natasha's career began at Arnold Clark, where several service management roles emphasized proactive leadership and strategic planning. Natasha holds a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Glasgow Caledonian University and has completed a short-term program in Organisational Leadership focused on Women in Technology at Edinburgh Napier University.