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Adil Allamar is an experienced leader in client acquisition and digital transformation, currently serving as the Head of US, Asia, and UAE Client Acquisition and Digital Transformation at Citi since June 2019. Allamar's responsibilities include new client acquisition, growth of existing clients, and the execution of marketing programs, alongside leading digital transformation initiatives across Citi-owned channels and marketing technology. Previously, Allamar held significant roles at Barclays, including Senior Director of Marketing for Digital Acquisition, where a substantial share of US acquisition volumes was achieved. Experience also includes positions at CapitalOne, Procter & Gamble, FedEx, and DaimlerChrysler. Allamar holds an MBA in International Business/Marketing from the University of South Carolina and a Bachelor of Science in Marketing/Management from Groupe ISCAE.