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Maximilian G. is a CRM Manager at Circus Group since February 2023, overseeing the technical implementation of intelligent marketing automation and managing CRM campaigns focused on customer engagement and retention. Previously, Maximilian G. served as a Working Student Supply CRM Manager at FREE NOW from November 2020 to January 2023, where responsibilities included making data-driven decisions and evaluating CRM performance. Early experience includes internships in brand and supply CRM management, various roles in gastronomy, and freelance photography for TUI Cruises. Maximilian G. holds a Bachelor of Arts in Media Management with a focus on brand communication and marketing from Macromedia University of Applied Sciences, along with prior educational experience at Fachhochschule Wedel and Theodor-Heuss-Schule.