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Bilal Sheikh has extensive work experience in the telecommunications industry, with a focus on marketing, sales, and customer service. Bilal has held various leadership positions in companies such as Circles, onic Pakistan, Zindigi, Eighteen, Pakistan International Airlines, Apex, Jazz, Millicom (Paktel), and Bates & Wacker. Their roles have included managing director, general manager, chief marketing officer, chief commercial officer, and CEO. Throughout their career, Bilal has been involved in launching new products, developing marketing strategies, building business alliances, and implementing digital solutions. Bilal has a track record of driving growth and maximizing profitability in the organizations they have worked for.

Bilal Sheikh's education history includes a Bachelor's degree in Economics & Statistics from Sir Syed College Rawalpindi, Punjab University, completed from 1987 to 1989. Prior to that, they attended Islamabad College for Boys from 1985 to 1987, completing their Higher Secondary School Examination in the Faculty of Arts. From 1982 to 1984, they studied at St. Mary's Academy and obtained a High School diploma with a General Certificate of Education awarded by the University of Cambridge, UK. Bilal also attended The British School New Delhi from 1979 to 1982 and Nicolaus-Cusanus-Gymnasium Bonn in Germany from 1976 to 1980. Additionally, they completed a Bachelor's degree in Business Administration (BBA) with a specialization in Marketing from EU Business School from 1990 to 1991. Bilal later pursued a Master's of Business Administration (MBA) degree with a specialization in International Marketing and Strategic Management from EU Business School from 1991 to 1992. Lastly, Bilal attended Harvard Business School in 1995 to study Business Marketing Strategy.