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Jessica Fong is a seasoned professional with extensive experience in strategy, operations, and customer experience management. Currently serving as the Strategy & Operations Manager for New Ventures and previously the Head of Customer Experience at Prenetics, Jessica has honed expertise in digital transformation and B2B platform development during tenure at HSBC as Vice President of Innovation and Growth. Additionally, Jessica contributed to agricultural commercialization and market development initiatives as a Volunteer Consultant for TechnoServe. Prior experience includes leadership in customer experience at Lazada Group, strategy analysis at Accenture, and project management roles at the European Chamber of Commerce in Hong Kong. Educationally, Jessica holds an Honors Business Administration degree from Ivey Business School and a Bachelor of Arts in Management from Western University, complemented by an exchange program at Tsinghua University.