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Veronica Diaz has a diverse work experience spanning over 10 years. Veronica started their career at Goldman Sachs as an Analyst in Equity Derivatives from June 2007 to April 2010. Veronica then transitioned to The NPD Group, where they held various roles including Account Specialist, Consumer Insights, Foodservice, Manager, Foodservice Consumer Insights, Manager, Checkout Tracking & Analytics, Foodservice, Director, Checkout Tracking & Analytics, Hardlines & Entertainment, Executive Director, Global Analytics, and Vice President, Global Analytics. In their roles at The NPD Group, Veronica was responsible for managing a portfolio, pipeline, and forecast strategy, delivering data-driven insights and recommendations, and working with clients in industries such as automotive, baby, home, toy manufacturers, and media entertainment providers. Veronica joined Circana in March 2023 as Vice President & Sector Lead, Consumer & Shopper Insights.

Veronica Diaz holds a Bachelor of Arts degree from DePauw University, where they double majored in Psychology and Sociology and minored in Economics and Education. In addition, they have obtained additional certifications including Tableau 10 Essential Training and Tableau 10: Mastering Calculations from LinkedIn in 2019, as well as a Bronze Business Insights Certification from Delta Associates, Inc in 2014.