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Samuel Yan has a diverse work experience in various roles and industries. Samuel currently serves as the Director and China E-commerce Commercial Lead at Circana since 2023. Prior to that, they worked at The NPD Group as an Associate Director and China E-commerce Commercial Lead from 2019 to 2023. Samuel gained extensive knowledge of beauty and licensing, and was invited as a speaker at prestigious industry events. From 2014 to 2019, Samuel worked at Euromonitor International as a Senior Client Consultant/Senior Account Manager, where they helped Chinese clients expand overseas markets and assisted multinational companies in enhancing local markets. Samuel also worked at Hiving as the Chief Representative China and later as the International Business Developer Asia, contributing to the company's internationalization process and market penetration strategies. Earlier in their career, they served as a Partnership Manager-Internship at EDUNIVERSAL and as an International Operations Consultant at France Economie et Commerce Promotion Internationale.

Samuel Yan received a Master's degree in International Business from KEDGE Business School from 2010 to 2012.