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Christine Kirby has extensive experience in the marketing and consumer insights field. Christine is currently working as a Principal in Consumer & Shopper Insights at both Circana and IRI. Previously, they served as the Director of Marketing for North America at H. von Gimborn GmbH, where they led the marketing strategy for Simply Kind Hearted pet treats. Christine has also worked as a Brand Manager at Riviana Foods, managing brands such as No Yolks Noodles and Ronzoni Pasta. Prior to that, they held positions as a Senior Associate Brand Manager at Mizkan America and an Assistant Brand Manager at Smithfield Foods. Christine began their career at PepsiCo, where they held roles as a Merchandising Manager and a Sales Leadership Development Associate. Christine also gained experience as a Marketing Intern at the Central Intelligence Agency, where they played a significant role in the recruitment campaign for the National Clandestine Service.

Christine Kirby has a Bachelor of Science (B.S.) degree in Marketing from the University of Illinois Chicago. Christine also holds a Master of Business Administration (MBA) degree in Marketing from Keller Graduate School of Management of DeVry University. In addition, they have a certification in Leading Others from GP Strategies Corporation, obtained in 2023.