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Brenna Marcum has over 20 years of work experience in various roles focused on strategic analytics, pricing and promotions, price management, account management, and territory management. Brenna started their career at Huffy Service First as a Territory Manager, where they led a team of retail merchandising professionals and worked with manufacturers to coordinate merchandising projects. Brenna then moved on to Khimetrics as an Account Manager, utilizing data analytics to support retail pricing decisions and educating decision makers on strategic pricing. Brenna later joined Lowe's Home Improvement as the Director of Price Management, overseeing price strategies. Brenna then worked at Cincinnati Milacron as part of the pricing and promotions team. Currently, they are employed at Circana as the Principal of Strategic Analytics, where they maximize client investments by integrating analytics into decision-making processes and develops innovative ways to leverage data for actionable insights and strategic business decisions.

Brenna Marcum attended Wright State University, but no specific years of enrollment, degree, or field of study are mentioned.