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Jorge Wolney Atalla Jr. has extensive experience in leadership roles, serving as a Board Member at CIPLAN Cimento Planalto S/A and as President of Cruz Vermelha de São Paulo since January 2009. Educational qualifications include a Master’s Degree in Finance and Marketing from Business School Lausanne, an Advanced Film Techniques certification from the New York Film Academy, a Bachelor’s Degree in Business Administration from Business School Lausanne, and a Bachelor’s Degree in Economics from The University of Texas at Austin. Jorge Atalla's academic background is complemented by a solid foundation from Pan American Christian Academy, where secondary education was completed.