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Loki Y. (Xinyuan) has a variety of work experience in the fields of SEO management, search engine optimization, project management, business account management, regional management, and web development. They started their career in 2017 as a Web Developer and Sales, Marketing & Operation Specialist at JR Academy. From 2018 to 2019, they held the position of Regional Manager, overseeing sales, marketing, and operations. In 2019, they joined Jiezhou Technology Melbourne as a Business Account Manager and later moved on to Blocknode Pty Ltd, where they worked as a Search Engine Optimization Specialist and Project Manager. In 2022, they transitioned to KingKong as a Search Engine Optimization Specialist. Currently, they are working as an SEO Manager at Cipher Sports Technology Group.

Xinyuan (Loki) Y. obtained a Master's Degree in Information Technology from The University of Queensland in 2015. In the same year, they also pursued a Master's Degree in Information Technology from QUT (Queensland University of Technology). Prior to that, Loki completed a Bachelor's Degree in Business, specializing in International tourism and hotel management, at Griffith University from 2012 to 2014.

In terms of certifications, Loki obtained the Jira Fundamentals Badge from Atlassian in March 2023. They also received a Technical SEO certification from Moz in May 2022 and a Google Analytics Certification from Google Analytics in September 2022.