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Rodrigo Cruz is currently the VP of Sales for LATAM at Cinionic. Prior to this, they were the Country Manager and Sales Director for Barco from August 2017 to December 2018. In this role, they were responsible for the operations and sales for the Mexican subsidiary, assigned to manage P&L, and led and integrated the sales team to create commercial strategies, grow revenue and leverage margin. Rodrigo Cruz has also previously worked as the Information Display Sales Director for LG Electronics from November 2015 to June 2017, and as the Microsoft Alliance Manager and Internal Sales Senior Manager for Dell from January 2006 to December 2008.

Rodrigo Cruz has a Master's degree in Operations Management and Supervision from Universidad Panamericana. Rodrigo also has a Specialty on Operations Management from Universidad Panamericana. Rodrigo Cruz has a Bachelor's degree in Informatics from Universidad La Salle, A.C. Rodrigo also has a certification from LinkedIn in Becoming an Impactful and Influential Leader.

Some of their coworkers include Olga Trifonova - Business Development Manager, Russia, Belarus, Ukraine, South Caucasus & Central Asia, Joe Demeo - Sales Director, North America, and Delfine Van Boxlaer - Director, Talent & People. Rodrigo Cruz reports to Wim Buyens, CEO.