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Shahana PV is a Senior Martech Developer at Cineplex, starting in October 2023, with previous experience as a Data Engineer at Deloitte Digital from July 2021 to February 2023. At Deloitte Digital, Shahana transformed data in an Agile Scrum environment utilizing Adobe Experience Platform's XDM model to create Real Time Unified Customer Profiles for a multi-billion dollar retail client. Shahana also modeled schemas, datasets, and segments to personalize content for extensive datasets. Earlier, Shahana interned at OfBusiness in July 2020, analyzing data from secured financing clients to enhance working capital efficiency. Shahana holds a Bachelor of Technology degree in Electrical and Electronics Engineering from the National Institute of Technology Calicut, earned in 2021.