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Payton Phillips currently serves as the Director of Fan Acquisition and Development for the Cincinnati Bengals, focusing on leveraging business intelligence and technology to enhance fan engagement and revenue generation. With a robust background in athletics marketing and analytics, Payton has previously held significant roles such as Associate Athletics Director at Oklahoma State University and Assistant Athletics Director at Mississippi State University, where efforts included developing fan engagement strategies and analytics-based revenue models. Additionally, involvement as a Board Member of the Sports Data, Analytics & Technology Association reflects a commitment to advancing analytics in sports. Payton holds a Bachelor's degree in Economics from the University of Florida and an MBA in Sport and Entertainment Management from the University of South Florida.