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Daniel Booth is a seasoned UX professional currently serving as a Senior UX Researcher at Cinch, responsible for spearheading research initiatives within the designated tribe and supporting multiple squads. Previously at Havas Lynx Group, Daniel advanced to Senior/Lead UX Researcher, overseeing the UX Research function and collaborating closely with design leadership. Daniel's experience also includes roles as a UX Consultant at Havas Lynx, where focus was on the healthcare and pharma sector, and as a UX Designer at N Brown Group, emphasizing user-friendly designs through testing. Early experience as a Junior UX Designer at Utiligroup solidified a commitment to the UX field, following time as a Security Supervisor at Showsec. Daniel holds a degree in Web Design and Development from Edge Hill University and a BTEC Level 3 Extended Diploma from Tameside College.