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Alex Huyton is a seasoned professional in service design and business analysis, currently serving as a Senior Service Designer and Senior Business Analyst at cinch since February 2021. Prior experience includes a role as a Business Analyst at Auden where Alex developed a comprehensive end-to-end service for customer financial management. Earlier positions include Product Manager at Quint Group Ltd, overseeing the "Money Matcher" service, and Product Owner at Aldermore Bank PLC, where Alex enhanced digital capabilities within the mortgage division. Alex's career began at Kaplan Financial as a Business Analyst, focusing on customer journeys for finance training courses, along with previous roles in digital communication and content production. Academic qualifications include a degree in English Literature from The Manchester Metropolitan University, a Digital Marketing certification from the Institute of Direct & Digital Marketing, and a Certified Scrum Product Owner designation from Agile8.