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Fulvia O. is an accomplished marketing professional with extensive experience in demand generation and growth marketing. Currently serving as the Demand Generation Manager at Scratch Music Group, Inc. since July 2022, Fulvia O. focuses on enhancing brand awareness and generating high-quality B2B leads through multi-channel marketing strategies. As the Head of Growth Marketing at 8genC, Fulvia O. leads efforts in optimizing influencer marketing campaigns and supports startups with strategic CxO services. Additional expertise includes media buying and creative strategy at CIM Digital, along with a solid background in event management and talent booking within the music industry, having held previous positions with Gail Boyd Artist Management, M M Music Agency, Jazz at Lincoln Center, and Cohn Dutcher PR. Fulvia O. holds a Master's degree in Musicology from Université Paris 8 and has pursued further education in music production and marketing.