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Bettina da Roza is a seasoned marketing professional with extensive experience in the telecommunications and media industries. Currently serving as the Assistant Vice President and Head of Core Business Marketing at Cignal TV, Inc. since December 2016, Bettina also holds leadership roles as the Cignal Brand Head and SatLite Brand Head. Prior to this, Bettina worked at Smart Communications, Inc. from September 2009 to December 2016 as a Junior Brand Manager focusing on loyalty, retention, and mobile internet services. Bettina began their career as an Account Executive at ABS-CBN Interactive from February 2008 to September 2009. Bettina holds a degree in AB Political Science from De La Salle University and completed high school at St. Scholastica's College in Manila.