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Opal Cook-Haigh is an accomplished marketing professional with a diverse background in campaign management and optimization across various sectors. Currently serving as a Marketing Campaign Manager at Cigna Healthcare since September 2024, Opal previously held positions such as Marketing Campaign Specialist at Newcastle Building Society and CRM - MOps Executive at Vertu Motors plc. Opal has significant experience in managing campaigns, optimizing digital platforms, and enhancing customer engagement through email and SMS marketing. With a solid foundation in arts and design, including a Bachelor of Fine Arts from Newcastle University and a Master of Arts from Northumbria University, Opal also possesses a CIM Certificate in Professional Marketing from The Chartered Institute of Marketing, underscoring a strong commitment to the field of marketing.