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Karla Maria Gonzalez is an accomplished marketing professional with extensive experience in strategic planning and institutional relations. Currently serving as the Chief Marketing Officer & Networking at CIESA since October 2020, Karla has previously held significant roles, such as General Manager at P Media from January 2014 to March 2017, and Institutional Relations Director at Grupo Guemont from July 2011 to February 2013. Karla's career at British American Tobacco spans over a decade, where various positions included Institutional Relations Manager and Manager of Media/Public Relations/Event & Sponsorship, among others, illustrating a strong foundation in brand management, market research, and sales planning.