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Santiago Del Rey Rivas is a skilled professional with extensive experience in product management, marketing, and the craft beer industry. Currently serving as Product Lead and Project Manager at K-tuin, Tiendas Apple since February 2022, Santiago previously held a marketing product role at the same company from June 2014 to March 2016. As a co-founder of Cierzo Brewing Co. and Hoppy -Craft Beer House-, Santiago leads initiatives in the craft beer market, managing a diverse selection of artisan beers and food pairings. With a background in consultancy at eXTEL CRM and a strong education in hotel management and food and beverage through EAE Business School and ongoing studies at Universidad Nacional de Educación a Distancia, Santiago combines leadership skills with industry expertise.