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Salman Shahid has a diverse work experience in the field of digital marketing. Starting in 2016, they worked as an Intern in VAS Marketing at Ufone, where they gained experience in mobile advertising campaign scheduling and reporting, as well as conducting Vas portfolio studies and industry comparisons. In 2018, Salman joined Interconnect Solutions as a Marketing Intern and later became a Marketing Executive. During their time there, they contributed to various marketing efforts. In 2020, they joined Ovex Technologies Pakistan (Pvt.) Ltd. as a Digital Marketing Executive, where they continued to develop their skills in the digital marketing field. Currently, Salman is working at Cielo WiGle Inc. as a Digital Marketer and has recently been promoted to the role of Team Lead in Digital Marketing.

Salman Shahid completed their Master of Business Administration (MBA) with a specialization in Marketing from Bahria University, graduating in 2020. Prior to this, they earned a Bachelor of Business Administration degree in Marketing from the same university, where they studied from 2013 to 2017. Before entering university, Salman Shahid obtained an I.COM degree in Commerce from Punjab College Islamabad, completing it in 2013.

In addition to their formal education, Salman Shahid has also obtained several certifications. Salman received the BIZCOM 2016 certification from COMSATS Institute of Information Technology Abbottabad in May 2016. Salman also earned a Certificate of participation in Open House from Bahria University in February 2016. Furthermore, Salman obtained a Google Analytics Certification from Google in September 2022. Additionally, they participated in the Graduate grooming school, earning a Certificate of participation from the Leadership Development Centre at Bahria University Islamabad in June 2017. Lastly, Salman earned the Marca'17 certification from Bahria University Islamabad in April 2017.