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Tamires Ferreira is an experienced executive manager specializing in digital ecosystems, customer relationship management (CRM), and business development. Currently serving as Executive Manager at Cidade Center Norte since March 2022, Tamires leads a startup (CN Digital), overseeing P&L management and directing digital investment to foster growth and sustainability. Prior to this role, Tamires was Executive Manager of CRM at Farmácias Pague Menos, enhancing performance and customer retention through innovative omnichannel strategies. Experience also includes managerial positions at Tok&Stok, where Tamires implemented customer reactivation strategies, and at LTM Fidelidade, focusing on CRM and loyalty programs. Tamires holds an MBA in Data Science and Analytics from USP/Esalq and a Master's in Business Administration from Saint Paul Escola de Negócios, along with a Bachelor's in Communication Social from Universidade Anhembi Morumbi.