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Mauricio Ferro is an accomplished marketing professional with a robust career spanning over 15 years. Currently serving as the Marketing and Innovation Director at Cidade Center Norte since November 2021, Mauricio also holds a position on the Marketing Advisory Council at Insper. Previous roles include Head of Marketing and Communications at Tok&Stok, Group Marketing Manager at Grupo Boticário, and Trade Marketing and Channel Development Manager at quem disse, berenice?. Earlier experiences include various marketing positions at Unilever and a trainee role at Banco de Eventos. Mauricio's academic credentials include a Master's degree in Consumption Sciences from ESPM, alongside additional qualifications from IBGC, ISE Business School, and a Bachelor's degree in Marketing and Communication from FAAP.