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Mark Davidson has extensive experience in the financial services industry, with a focus on business development, proposition development, relationship management, and marketing. Mark has held various leadership roles in companies such as Church House Investment Management, Jigsaw Tree Ltd, SEI, Ascentric, 1st - The Exchange, Alan & Thomas Insurance Group, Commercial Union, and Friends Provident. Mark's background includes working with advice businesses to optimize their operating models, develop platform propositions, and drive business growth through technology adoption. Mark is a strategic thinker with a track record of delivering successful outcomes for clients and businesses. Mark attended Poole Grammar School from 1982 to 1988.