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Aaron Luck has over 25 years of experience in marketing and advertising, with a focus on casino brands. Aaron is currently the Creative Services Director at Chumash Casino Resort since August 2019. Before that, they launched their own brand development firm, Luck Brand Design, where they served as the Principal Creative Director for 10 years. Aaron has also worked as a Creative Director at Hard Rock Hotel & Casino / Cherokee Nation Entertainment, Creative Director at WALSH Branding, Senior Art Director at Littlefield Agency, Creative Director at Eslick Design Associates, Inc., and Associate Creative Director at HKH Advertising. Aaron started their career as an Art Director at Butler & Butler and Ackerman McQueen. Throughout their career, Aaron has been responsible for developing branding and creative strategies, leading the creative process, and managing client relationships.

Aaron Luck attended Fort Hays State University from 1990 to 1993, where they earned a Bachelor of Fine Arts degree in Graphic Design.