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Edouard Blanchon is the C.E.O. of Tape à l'oeil, holding this position since January 2003 and serving as a member of the executive committee for ten years, leading the Direction de l’Offre with a focus on creating accessible, stylish products inspired by adult fashion for children. In addition to this role, Edouard Blanchon serves as the Director of Retail Europe and is responsible for affiliation and development at Chrysalides-Phygital since January 2021, and is also a member of the supervisory board for CHAUSSEXPO until February 2024. Prior experience includes working as the Responsable Services at Decathlon France from October 1997 to December 2002. Edouard Blanchon holds a degree in Marketing and Strategies from the Institut Supérieur du Commerce and completed preparatory classes for HEC before that.