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Faron Smith possesses extensive experience in customer experience and category management, having served as Director of Customer Experience and Director of Category and Consumer Insights at C.H. Robinson, as well as Director of Category Management & Customer Insights and Sr Category and Price Promotion Manager at Fresh Express. Prior roles include Strategy & Insights Manager, Strategy/Planning Analyst, and Finance Analyst at PepsiCo. Faron Smith holds a Master's Degree in Management and Leadership and an MBA in Business Administration and Management, both from Liberty University.