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Paul Martin's work experience includes roles such as SVP Product - Activation at Choreograph starting in 2022, Vice President, Analytics at Xaxis starting in 2012, Senior Manager Accenture Interactive at Accenture starting in 2007, Web Analytics Consultant at BT in 2007, Insight Manager at Aimia Inc from 2005 to 2007, International Marketing Analysis Manager and Senior Customer Insight Analyst at T-Mobile from 2002 to 2005, IT Analyst at Aristocrat from 2001 to 2002, Geophysics Product Research at Schlumberger from 1997 to 2000, and Climate Researcher at NIWA in 1996.

Paul Martin completed their Bachelor of Science in Physics at The University of Auckland from 1991 to 1993, followed by a Master of Science in Physics from 1994 to 1996 at the same institution. Paul then pursued an MBA at The Open University from 2002 to 2004.