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Leopoldo Muschitiello is a seasoned marketing professional with extensive experience in digital advertising and brand strategy. Currently serving as a Global Client Manager at WPP | Choreograph, Leopoldo specializes in Dynamic Creative Optimization to deliver personalized storytelling in digital campaigns. As a co-founder of The Media Alchemists, Leopoldo focuses on holistic marketing strategies that drive brand engagement. Previous roles include Media and Multi-Channel Marketing at ASICS Europe BV, where Leopoldo executed comprehensive marketing strategies across the EMEA region, and Senior DMA Analyst at the DMA-Institute, specializing in digital media auditing. Leopoldo's early career included digital marketing roles at Improve Digital and Orchid Box, enhancing expertise in online marketing and analytics. An alumnus of Università degli Studi di Ferrara, Leopoldo holds a degree in Audiovisual and Multimedia Communication Technology with a focus on marketing.