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A self-taught artist & a trained designer from NIFT, Mrs. Jayadevi Cholayil is recognised for her eco-friendly fusion of handmade traditional and contemporary clothes. She founded the brand Jullaaha and her mission is to incorporate social & environmental responsibility into everyday practices. In order to achieve this, she provides stable employment to destitute women and also trains the inmates of The Banyan – a mental health NGO – in craft forms like Batik, Block Print, Kalamkaari and others. As the R&D Director at Cholayil, she has created a line of exotic handmade soaps and personal care products under the Jullaaha label which have all been very well received. She has also won many awards, with the most recent one being The Women entrepreneur of the year conferred by FICCI – FLO.