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Dave Southern, Choate’s Chief Business Development and Marketing Officer, helps to position the Firm in the market as the best choice for meeting clients’ needs. He works with the firm’s lawyers as an advocate on behalf of clients, ensuring that the firm considers their needs in all business development and marketing initiatives. Leading a team of outstanding marketing and business development professionals, Dave is responsible for the development and execution of a full range of business development and marketing programs, including direct client outreach, events, sponsorships, and media campaigns. Like an orchestra conductor, Dave is particularly skilled in unifying teams of employees toward the achievement of specific goals.