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Smita Diwan has a diverse work experience spanning various roles and industries. Smita is currently working as a Talent Branding Specialist at Chingari, a popular entertainment app that brings together content creators from India and around the world. Prior to this, Smita founded and managed whatSHElikes.in, a platform that curates progressive and revitalizing content for its readers.

Before venturing into entrepreneurship, Smita worked as a Talent Branding Specialist in the GROUP HR department at Capgemini in 2020. From 2016 to 2020, they served as Deputy Manager of Corporate Communications at Future Group India, where they managed a digital content strategy, created innovative content and videos, and handled online reputation management (ORM) for the company.

Smita also gained valuable experience at ICPAR (Indian Centre for Public Affairs and Relations), a communication strategy firm, where they worked as an Associate Vice President from 2010 to 2013. Smita'sclients included well-known companies such as Videocon, Mi-Fone, Proline Fitness, Gini & Jony, Disha Direct, and Kaspersky Lab.

In their earlier career, Smita worked as a Senior Correspondent at CNBC TV 18 from 2006 to 2009, where they hosted and reported on feature and lifestyle shows. Smita was responsible for informing viewers about marketplace options, providing shopping tips, and simplifying market jargon. Prior to this, they worked as a Senior Correspondent at ZOOM TV, a glamour and entertainment channel owned by The Times Group.

Overall, Smita Diwan has demonstrated their expertise in talent branding, corporate communications, content creation, and media reporting throughout their career.

Smita Diwan completed a Bachelor of Arts degree in English from Swami Ramanand Teerth Marathwada University in 2002. Following that, from 2002 to 2004, they pursued a Postgraduate degree in Broadcast Journalism from Mass Communication, Symbiosis Institute of Pune.